I was going to start with a different post but in the last moment I changed my mind and decided to start the blog in a positive rather than negative manner, so I want to devote this first post to an imprint of Penguin Books I never get tired of: Pelican books.
This imprint was launched in 1937 as a way to produce inexpensive paperbacks on non-fiction topics for a general audience. Since the discovery of the tomb of Tutankhamen by Howard Carter in 1922, archaeology entered the pop-culture and influenced several artistic movements of the time, especially art-deco. It is in this general context that Pelican appeared in the market, and although the imprint covered the most diverse topics, archaeology became very soon one of the principal ones.